SAMRUSSO
LA-based CREATIVE
I'm a Los Angeles-based photographer, creative manager, and visual storyteller with a focus on social media strategy and content creation. I specialize in creative direction and brand growth, and I've worked with top athletes and brands like MNTGE to help shape compelling digital narratives that connect with audiences.
MNTGE VISUAL ARCHIVE
I've played a pivotal role in shaping MNTGE’s visual identity—handling everything from concept development and planning to shooting, editing, and publishing content. As a one-man social team, I’ve built and executed creative strategies that evolve with market feedback, spanning vintage apparel, tech-integrated fashion, and high-profile collaborations. My ability to adapt storytelling across product categories has helped refine the brand’s positioning, deepen audience engagement, and grow our digital presence organically.
ATHLETE CONTENT CREATION
I capture the culture and personality of NFL athletes through dynamic, story-driven visuals. Growing up around athletes, I’ve developed a deep understanding of the energy, mindset, and moments that define them—and I bring that to life through my photography. From training sessions to off-field lifestyle shoots, my work blends authenticity and artistry, creating images that feel real, lived-in, and true to each athlete’s story.
VIDEOGRAPHY.
With a foundation in video that started back in high school, I’ve developed a sharp instinct for visual storytelling. I currently create and post daily content for MNTGE, balancing speed with quality, and I’ve had the opportunity to shoot professional athletes in both lifestyle and campaign settings. At this point, video production feels like second nature to me.